Search engines are uniquely designed to search and reward relevant and popular content. With growing number of individuals turning to search engines and UK SEO Consultants, certain algorithmic advances are being made to churn out quality results. E-commerce sites are developed to sell products or services to consumers whilst offering a unique and positive brand experience.
However, e-commerce sites at times rely on short-term search engine optimization gains, which are termed as SEO Wigan that must be avoided. Beginners with little brand equity try shortcuts in anticipation of quick gains, without realizing potential threats. But well established players must avoid SEO Wigan for a long term sustainable business, as getting caught in such an act can attract severe penalties.
It is very important to remember that organic search marketing solely depends on organic search engines and respective definitions of value and quality. How meticulously a company may plan and implement its SEO in Wigan, it is search engines whose rules are to play a decisive role. Now, it is completely up to a site owner to decide whether to flout rules or adhere by them.
Shortcut 1: Links Buying
Google penalized J.C. Penney in 2011, for buying links. Search engines despise paid links because they hunt on the algorithmic dependency on links as major indicators of quality. Consequently, Google has come out with a novel algorithmic innovation to trace, identify and devalue links from link rings, link farms, link exchanges and paid link schemes.
Shortcut 2: Stock Product Descriptions
E-commerce sites generally depend upon product descriptions originally written by the manufacturer. However, with plethora of e-commerce sites selling products from the same manufacturer, product descriptions become an unavoidable source of duplicate content. We should always remember that search engines reward unique content.
Shortcut 3: Content Sections
E-commerce sites, in an effort to develop a unique content, often get confused and create separate content sections. Just placing a couple of articles together and linking to them from the footer is not a viable option to reap the benefits of content marketing.
Shortcut 4: Fake Profiles
Some link building companies are engaged in developing small sites and social profiles that only exist to link to respective clients’ content. Search engines effortlessly identify fake profiles and the whole activity turns out to be a spam creation hub.
Shortcut 5: Low-Value Linking
Low-value linking equally counts as SEO shortcut. Simply carbon-copy comments insertion in blogs with links back to a site is one of the examples. Other shortcuts include low-news-value press releases, off-topic directories, thin articles on article submission sites, and other link sources that have relatively low value to shoppers.